About Me

I’m Lisa Wade, an Austin-based User Experience Design leader with 17 years of experience and 8 years in team leadership. I hold an M.S. in Information Architecture from Kent State University, a B.A. in Film & Video from Columbia College Chicago, and multiple certificates including a Diversity and Inclusion certificate from eCornell.

As the Senior Director of UX Design at Q2, I lead a global team of over 30 UI/UX professionals, enhancing the user experiences of numerous enterprise software products. I've built new software, redesigned legacy systems, and integrated acquired products. My focus on user needs, usability best practices, and continuous testing ensures effective design solutions.

Using OKRs, my team meets strategic business goals, increasing usability and revenue. Our work has earned nominations and wins for multiple industry awards, reflecting our success in fintech UX.

I value supporting a diverse team of creative thinkers, understanding their motivations, and coaching for growth.

Beyond design, I'm a National Academy of Sports Medicine Certified Personal Trainer and a Texas Master’s Boxing Champion. I’m also an entrepreneur at heart; I started a photography business many years ago, and more recently, a wellness business with a mission to inspire women to prioritize their health.